The vision for the Student Services style guide is to articulate the visual elements and a voice and tone that make the UBC brand meaningful to students.The purpose of this guide is to make it easy for Student Services staff to apply the UBC brand consistently to Student Services print and digital publcations.
If you’re just getting familiar with the UBC brand and how to use it, start by browsing the UBC brand website. The UBC brand map is a good resource to keep at your desk as a reference for the UBC colors and proper use of the signature, as well as brand attributes and measures to check work against.
