Color both reinforces the UBC brand, with the base palette of UBC blue and white, and helps set a mood, with the colour we add through photography – bold, daring, youthful, and confident, or a different mood if an event or awareness piece requires it.
Start with the base palette
The primary colour in all pieces should be UBC white, to provides the clean, crisp white space translation of an “open” look and feel, as well as a fresh and youthful feeling. UBC blue as a secondary color, in smaller amounts, provides contrast, boldness, and a powerful connection with the UBC brand. A brighter blue is used as a tertiary color for Student Services, as a more youthful, energetic alternative to UBC grey.
UBC Blue
PMS 282
CMYK 100, 90, 13, 68
RGB 12, 35, 68
HEX #002145
Student Services Blue
PMS 2925
CMYK 84, 21, 0, 0
RGB 0, 136, 204
HEX #08C
Add colour with photography
Choose photos that will contrast UBC blue and white with a punch of bright, bold, youthful color. Use photos as large as possible, to create large fields of color.
Accent with Student Services Theme colours when appropriate
Used on Student Services campaigns, and sparingly on other communications pieces when a message is related to a broad, cross-unit topic, with a call-to-action directing students to students.ubc.ca. See Student Services Themes.
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